Am I in Style?
In an era where digital media dominate the world of fashion and trends, the magazine is losing its power. This performance focuses on the influence of digitalization on fashion magazines and how fashion trends are shaped by social media. Am I in Style questions the role the magazine can still play in this context, especially as more and more content appears in moving images.
This shift has a significant impact on how young people engage with fashion. While there is often talk of greater self-expression and diversity, in reality, we are falling into the same trap as fashion magazines of the past: we all want to fit into the same trend boxes and hesitate to break out of them.
Fashion today is not the form of self-expression we believe it to be; rather, it is performative—a way to hide one's identity behind the camera. Filming oneself getting dressed has become normalized on social media, but is this really just a simple act of showing what we pulled from our closet in the morning? Or is it a well thought-out plan, where we constantly feel the need to perform for someone? The audio of the video reflects on these questions in the form of an essay mixed with a stream of thoughts, where the repetitive question is raised: "Am I in style?".
